Mark Simpson discusses building communities without big budgets. The core idea: solve the most things for the least amount of money. Understand your audience deeply, make them the hero, and position yourself as the guide, like a parent who hosts and becomes the center of family gatherings.
You have to kind of go through the experience of what am I trying to solve and how. What can solve the most things for the least amount of money? Well, that's kind of. That's. That's the formula.
Yeah, 100%. I mean, there's so much I agree with that particularly. The thing that resonated with me is what you said about knowing your avatar. Because as you're describing that avatar, I picture my mom basically. Well, I've got two brothers. They've got each their families. I've got my family. And when we all come together as a big group, she's the person who's like, taken on that. That responsibility. And you're absolutely right that ultimately you then feel hosted by that person. That is really an important thing, as it's important to note that actually you make the customer the hero of the story and you're the guide, and that's exactly what you're doing there. That person becomes the hero. The family enjoys the pool, they enjoy the, you know, the face to face meet. So all of that sounded. Sounded amazing.
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