A short YouTube video (shorts) by Mark Simpson arguing that the primary benefit of online advertising is flexibility—marketers can quickly change websites, listings, and social pages, unlike traditional annual print adverts used by older generations.
Change or amend your marketing. Now, the beauty of the Internet is that it's flexible. The beauty of the Internet is that you can change it like that. It's not like when, you know, my parents first opened the farm way back in the 90s when it was heavily reliant on print advertising, where in January or February, you were to sign off on the advert for the whole year, and that st stayed like that for the whole year. Now, you can change your website like that, you can change your Airbnb listing like that, you can change your Facebook page like that.
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