Mark Simpson explains a common misconception about "direct bookings": people think going direct means quitting Airbnb or OTAs, but he argues the opposite — hosts should list their property on every channel while pursuing direct bookings. He also recommends getting a PMS (property management software) early in the business to manage multi-channel listings.
When I talk about direct bookings, I think when people hear direct bookings, I think the big misconception is that you've got to bin off, stop doing go cold turkey on Airbnb or the OTAs. People assume that. I'm saying that you only go direct and you don't, you don't list on any of these channels. It's that's further from the truth. You have to be everywhere. You have to be listing your unit, listing your property on every channel. Now, when I say that, people go, oh, that's a little that's a bit tricky. Tricky. But it's not. Because the most important piece of kit tool software that you are going to get for your business when you very first start and I can see how to host as USDIs, is a PMS. It's a property management software.
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