Mark Simpson explains why direct bookings matter for hospitality businesses. You keep more revenue by avoiding OTA commissions, and Casaldi Fica in Italy saw better returns and customer reviews by booking guests directly.
90% direct bookings
65% return rate
When you get a lot more direct bookings, then it reduces the commissions that you need to pay to the OTAs. It increases your return on investment, makes you more successful, have people coming back, and you get really much better quality reviews. So, for instance, here we are at Casaldi Fica here in Italy. We have a 90% book direct rate. We have a 65% return rate, and we get referrals on top of that.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
