One-night stays are Airbnb's most-searched booking type. Hosts can capitalize with flexible calendars and high one-night surcharges. There's also growing demand from digital nomads booking 28+ nights.
September 8, 2021.
Daily — 365 days of free content in 2021.
Bizarrely, there's one thing that your guests are searching for more than anything else that will heavily impact how many times you will appear in the ranking. And we're going to delve into that today in the Boosted podcast. Don't forget, every single day in 2021, I am doing a podcast, whether it be audio, video, blog, post, and you, the host, can be part of it. All I ask, hit the like button. Subscribe, download and share. That's it. All of this is free. 365 days of free content to you, the host, to help you get more direct bookings. Heads on beds, whatever you want to call it, all I ask in return is that you share and tell the host about this. So if you're going to share it, Facebook group, LinkedIn group, wherever it's going to be, please do that for me. And then let's kick start into this show. So the one thing surprisingly, that your future potential guests are searching for more than anything else is one night stays. Well, let's refresh that flexibility. One night stays come up a lot and it can be for a number of reasons. And I know what you instantly may be thinking. As soon as I say one night stay, you instantly go, oh, there's such a faff, such a hassle, but people are willing to pay for it. Now, if you're in a very fortunate position where you're not doing all the cleaning, you've managed to scale up your business and outsource and delegates and clean, you've got a cleaning company, what you can do is you can set a very high price for just a one night stay. And I know people that do this, they mark up, you know, 50, 60, 70, 80%. So they can justify the cost of doing this. If somebody wants to book for two nights and it instantly gets more readjusted to what your normal rates normally are, three nights, four nights, five nights, 28 nights, which is a new thing that Airbnb are looking for, but due to the last year, a big increase of people, whether it be digital nomads, people in between homes who are looking to stay for 28 nights plus. So again, if you can have and host and if you've got space in your calendar for 28 nights, have it as an option on Airbnb because a lot of people are now searching for this and there may be other hosts in your area who haven't got that 28 day window. So how can you be flexible with your calendar, but how can you manipulate it so you're never losing out? How can you manipulate so you are never suffering your business for this? And again, one night bookings are not nice for a faff. But again, if you in a position where you have a cleaning company and you've been able to outsource this and get yourself out of doing the business, so to speak, then how can you take advantage of it by pumping the price up for one night? Because people will block it, People will pay it. You just need to manipulate the system. Again, it's all done in your pricing. We spoke about pricing before and again this is where tools like Dynamic Pricing Tools, Wheelhouse Boy, price Labs, beyond, etc. They do really well for this. So again, for a lot of you who are very set in your ways, no two nights, three nights minimum, seven nights minimum, whatever nights minimum then you know I'm not going to change your mind on this. Those of you that are thinking about one night bookings, just to know that there is a massive need for it. But make sure that when you do it, you don't schoolboy yourself at the same time. And if you like this tip, if you want to know more about this tip, you want to go more in depth and there is tons more@theboostlyacademy.com waiting for you right now. Please do go check that out. B o o s t dash l y academy.com I'll be back tomorrow as always with the daily podcast. Thanks for stopping by and as always let's be proactive, don't be reactive. If you want 5 days of free training all around getting heads on beds, then go to boostly.co.uk September we get started very very soon and I'll be back tomorrow as always. See you soon.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee cuz it's so hard and the tea is loosely making up those rhymes. Don't write it, just do it loosely.
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