Mark Simpson (speaker) introduces a short talk titled “The Next Stage Of Marketing” and presents three high-level actions organizations should take to prepare: collect data, learn sales, and raise prices on OTAs. The clip is an opening/overview aimed at practical preparedness rather than product promotion.
And so what I want to talk about today is three things that everybody needs to be doing to prepare for the next stage of marketing. All right? I could bore you and talk about Boostly and what we do, but I want everybody here to be ready for what is coming. So there's three things. Collect data, learn sales, and price up on the OTAs.
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