Mark Simpson explains why static search fails. He bought chocolate butter in Kyiv because the search couldn't understand what he actually wanted. Airbnb's dynamic search adapts to each person's intent instead of showing everyone the same results.
Airbnb that's called static. Airbnb is more dynamic and I think that concept is better discussed through a real world example. Let's say you go to the grocery store and you're going to buy some butter and there's always dozens of options of butter. They all look more or less the same. Let's take it a step further and say you're in Like I was this summer, I was in Kyiv, Ukraine, looking for butter. I didn't know Russian so well. So butter, that would be static search. It looks the same for me as the person to my left and my right, the person who came before me and after me. That's. We all get the same search results of how the butter is displayed. What happened this day is I bought butter, which I thought was regular butter, and I got home and it was actually. It was actually butter infused with chocolate. It wasn't what I wanted. So static search works really well if you know what you're looking for.
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