What timing does Mark recommend for follow-up email triggers?

Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

The Power of Automated Personalized Emails

23 Aug 2023 · 1 min

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Mark Simpson (speaker) advises using automated, personalized follow-up emails—framed as friendly, conversation-driven messages rather than pushy sales—to keep customers engaged after booking. He recommends setting triggers such as three months and six months after a booking to send brief check-in messages that invite rebooking and maintain contact; he reports these typically receive responses.

Questions this video answers

Three months and six months after booking.

Chapters

For example, on your email triggers that you have with your PMS provider, you can have one for where it's three months and six months after they've booked with you and you can send them a little quick email just saying, hey, how are you doing? Well, if you want to rebook with us at any point, you know where we are, please do keep in touch. Etc. Etc. And again, these emails are automated, real conversation driven. It's not pushy, pushy sales, it's just keeping in contact with them. And these emails always go down really well and you'll get a response.