Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

The Power of Certification - Trust Building & Decision Making in the Training Industry

18 Feb 2024 · 1 min

Watch on YouTube

0:32

Speaker A emphasizes that sustainable product/features plus formal certification help organisations stand out and influence buyer decision-making. The speaker references a conversation with Chris Mulhern from IPRAC about trust marketing and notes that industry-recognised accreditations (example: CPD) and regional trust markers increase trust in the training industry.

Chapters

Having these sustainable features and being able to be certified makes you stand out. I mean, we, we talked to Chris Mulhern from IPRAC talking about trust marketing and being certified. Certifications do make a big difference to decision making. You know, this is why in the training industry, if you're certified, you know, if you've got a CPD accreditation, if you're in you uk, that is, then it's trusted and this is a really important thing and.