A short transcript excerpt from a YouTube video advising short-term rental hosts to use strategic color in listing photos to attract guests and to research competitors (through listings and reviews) to identify guest preferences and opportunities to differentiate.
Color is a big one because you, even if you don't stay at short term rentals yourself currently, you should pretend like you're going to like go and pick a town and pretend you're going to go to Denver for a weekend or something like that and say, how many guests are we going to have? How many bedrooms do we need? What part of town do we want to be on? And. And look at what your options are and look at how good is the competition. You know, do they all blend together? So we like to strategically use color to grab like kind of the lizard brain part of people when they're seeing something, just to get them in the door. Right. So that's one for sure. We talked a little bit about research. The kind of research you can do is your own listings. If you don't have a lot of listings, you can look up the reviews of your competition. What kind of people are coming to stay with them and what are they saying they enjoyed. Maybe you can take on some of that stuff. Maybe you have some stuff that your competition doesn't.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
