A short YouTube video (by Mark Simpson) advocating for simple email marketing to drive repeat visits. The speaker recommends collecting past guests' emails, storing them in a simple database, and sending personalized reminder emails (e.g., "Hey Sally, six months ago you visited…") with small discounts to encourage rebooking. The approach is presented as low-effort and highly effective for guest-retention businesses.
What is really, really powerful and I think hasn't been fully utilized is simple email marketing. Once a guest visits you, there's a bunch of tools to collect their emails. If you simply gather their emails, I mean, you create a simple database and send them out a simple email. I don't know. Hey Sally, six months ago, you visited my, my property. We had a had a nice time together here. A small discount for the upcoming season. Take your family. Come visit us again. Come visit us. It works like a charm, right? And a simple, simple email marketing. The simple strategy of collecting your past guest information and retargeting them, engaging with them, trying to get them book again, delivering them an even better experience for the next day is super powerful. And that's what works really great for our business.
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