Mark Simpson shows how to mine Google's search suggestions for local content ideas. Search a location-specific question like "what to do on a rainy day in [town]," scroll to the bottom of results, and you'll find what people in that area are actually searching for. It's free, real-time data on what your audience wants to read.
Well, that tool, that free tool, is one that everybody can use right now, is called Google Suggestions. Now, how do you find it? Very simple. Go and run a Google search in your area. For example, what is there to do on a rainy day in insert your town or city or county? And basically what will come up will be tons of blogs. Now, these will be blogs by either an influencer, and it'll be by a local content writer, or it'll be by somebody that's doing some form of affiliate marketing. Now, what you can do is you can scroll down and you can see how popular that topic is. Now, when you go all the way down to the bottom of the first page, at the bottom of it, there will be a section which is called Google Suggestions. And it will give you alternative searches that people are searching for in real time in your area.
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