A short YouTube talk (Mark Simpson) introducing "lumpy mail": the tactic of sending small physical gifts to guests after they return home (about a week later) to increase customer satisfaction and loyalty. Recommends mailing low-cost items (e.g., fridge magnets) post-checkout rather than handing them at departure, so the gift is noticed and retained.
This is lumpy mail. Now, hands up in the room. Who gives their guests something at checkout, like a fridge magnet or something like that? Who gives their guests a little gift at checkout? Fantastic. I love it. Fridge magnets, whatever. Now that is great. But it goes in the dashboard of their car and it stays there forever. Try doing this instead. When the guest gets home, like, say, a week later, mail them something in the post. So you can send that same fridge magnet. You can send the same whatever to them. It doesn't have to cost a lot of.
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