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The Power of Peer Recommendations from Your Guest

7 Aug 2023 · 1 min

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Mark Simpson (speaker) highlights that 90% of consumers trust peer recommendations and reframes "influencers" to mean micro-influencers—everyday guests or contacts with small follower counts (often <1,000 or even <100). He explains that peers can be friends, coworkers, business contacts, or people encountered in online groups and social media who carry influence.

Questions this video answers

90% of consumers.

As micro-influencers — people (e.g., guests) often with fewer than 1,000 followers, sometimes fewer than 100.

Chapters

The stat that I want to draw your attention to is 90% of consumers trust peer recommendations. Now, when I say influencer, I don't mean, you know, the people have got 1 million plus followers. When I'm talking about influencers here, I'm talking about people that have maybe got less than a thousand followers, less than 100 followers. I'm talking about your guests, okay? Now, 90% of people trust peer recommendations. Now, a peer could be anybody from a friend to a co worker to a colleague to someone they've done business with, somebody on the Internet could be part of a Facebook group, a LinkedIn group, could be somebody that they just follow on social media that is influential.