Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

The Power of Referrals and Building a B2B Network in Your Area

22 Jul 2023 · 1 min

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Mark Simpson advises business owners to deliberately build local B2B networks and referral channels by regularly attending community/business meetings (e.g., chambers of commerce, tourism boards, local host/owner meetups). He emphasizes consistency (attending meetings monthly or quarterly, aiming for multiple meetings over a few months) to become the "go-to" person and generate bookings, connections, and referrals.

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When you start to become the go to go to guy. And it's so powerful. The networks, the connections, the bookings, the relationships that you can build by just sitting on a couple of meetings once a month or once a quarter is so powerful. Just imagine if you were able to go to four out of the 10B and I meetings over the course of the next three months. Or if you can maybe go to your local chambers of commerce or your tourism, depending on where you are in the world, and just sit at these meetings and just meet other hosts, meet other business owners in your area, start to build it, build those connections. The power of referrals and building an in business to business network is so, so powerful for your business.