Short excerpt from a YouTube video (Mark Simpson, recorded Sept 14, 2023) offering practical interpersonal advice: remembering and using guests' names to build rapport. Simpson explains that hearing one’s name triggers a positive brain response (endorphins) and recommends personally greeting or shouting out guests—especially during live video—to encourage repeat engagement.
The quote, you know, from the book was, you can make more friends and connections and clients and being interested in other people, find out what they like doing, find out who they are. One of the easiest things you can do is just remember their name. Know their name when they arrive or when they message you, or when, you know, whatever it may be, you know their name. When people hear their name, it sets off endorphins. There's something in the brain that makes them just want to have a reaction. And it's the same, you know, when they hear their name. So if, for example, if you're doing a live video, if you're brave enough to do a live video and you see a guest or see someone jump on online, give them a shout out. They will love you for it. And they will keep going back and back and back and back for more.
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