The Rapid Disappearance of Trending Posts: Social Media's Fleeting Fame

Now, I clicked on that 10 seconds ago. You now come off and just refresh. That post is now. Can you see? It's down in this bottom hand corner here. That's been 10 seconds. You refresh again and it's gone. So the people that are like hashtagging, the ones which have got 1 million posts or more, you've got the average lifespan of around 30 seconds now with hashtags, to be able to get the ability to trend, you need one thing and one thing only, and that's time. So the more time that someone spends looking at your content, the bigger score that you get.