The Results of Working With Boostly

Mark Simpson followed two short-term rental hosts for a year. Justina hired staff, built a website, and launched a management arm for business guests. Kieran hit the top 5% on Airbnb while cutting Airbnb dependence and adding direct bookings and automation.
Questions this video answers
January 2023.
March 26, 2024.
Twelve months ("Fast forward 12 months").
Booking.com and VRBO.
Top 5% in his market on Airbnb.
Chapters
In January 2023, I started an experiment with Justyna and Kieran, who were frankly fed up. As short term rental hosts, they were both suffering from very different but very common problems. Justina's primary challenge was maintaining focus. She found herself frequently switching between various software solutions. Despite understanding the importance of implementing systems and hiring assistants, she, like many of us, was struggling to balance the demands of life. She ended up dedicating excessive hours to non essential tasks and falling prey to the shiny object syndrome, a situation where owners often expect the next big thing to solve their problems. To compound things, she lacked a dedicated website and a weak Airbnb listing was yielding poor results. On the other hand, Kearney, like many new hosts, had ventured into the world of short term rentals, enticed by the hype but lacked guidance. With no direct booking website, he was struggling to navigate the realities of being a property owner in the short term rental market. Fast forward 12 months and and what a difference. Firstly, Justina, she has a plan. A new hire, has time back, has focus, ish, has a website. Profit is up, more consistency in terms of marketing. We worked on the systems she had. Instead of looking at swapping all the time, we created SOPs and the new recruit was able to help Justina get out of the weeds of her business. This meant she was able to open a new management model. There is a clear communication path with existing clients. She focused down on the niche of business guests and relocation families. She's now starting to grow her network in leads and is becoming the go to person for accommodation. If I was to put it down to one thing, it would be the growth of her business. She's now added in more properties and she's opened up this new management arm to the business which is primarily down to the fact that she has been able to let go of the day to day operations and has the trust now in a member of staff that has been hired the right way to help her to be able to grow this portfolio and grow her business. I am genuinely proud of her for putting all my suggestions into action and I'm eagerly anticipating where she and her business will be in another 12 months. Kearney is doing amazing too. He's a new direct booking website. He's cross selling and upselling products. He markets his business the right way. His bookings are a nice mix of Direct and Veer and ota. He is now listed on more than just Airbnb. He's added booking.com and VRBO so his business is seen by more people. He gets the maximum price for the demand. He stepped up his knowledge as well. So now he no longer has gap days in between stays. If he sees an opportunity to upsell dates to a guest that's staying with him, he will call up and he will do so. And he's more confident at speaking on the phone now than ever before. All of this has meant that he's making more money. He has brought in automation messaging system so that he can navigate his job as well as his business. This has now led to more 5 star reviews. He is in the top 5% in his market on Airbnb and it's a massive testament to the work that he has done and he has implemented behind the scenes. More people are now coming to him direct through the World of Referrals, the program that we set up within his automated messaging. He has developed new revenue streams through surveying his guests. He knows who his ideal avatar is and the marketing has made so much simple because of this. All in all, he has higher occupancy than any of his competition in the area. He is charging more than any of his competition in the area and I can see his growth being substantial over the next 12 months. He has a plan, he knows how to grow his portfolio and most importantly has the confidence and the control in his business to do so. I'm sure it won't be long until he acquires his second property and I'll make sure to schedule a visit to see him. Since working with both Justina and Kieran, I'd say the most significant change is the newfound sense of confidence, balance and control. This transformation is the result of a blueprint and a plan and I can assist you in creating one too. Of course, both posts continue to generate bookings from Airbnb and other platforms, but they are no longer solely reliant on them. How fantastic is that? Running short term rentals is hard work and it's not the passive income some gurus may suggest. However, as you've witnessed with Justina and Kieran, if you're willing to put in the effort and improve by just 1% each day, you can build a successful and profitable short term rental business while maintaining a happy and balanced life. And who wouldn't want that? If you've enjoyed meeting and learning about Justina and Kierani's journey, there's plenty more content on my channel designed to assist short term rental hosts. Please like and share this video because I want to spread the word to as many hosts as possible. A big thank you to my guinea pigs, Justina and Kieran you're both legends and I've loved getting to know you and and your businesses more throughout this year. Thanks for watching and don't forget to visit the Boostly website if you need any support with your own short term rental business or if you want that free Insights report I mentioned.
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