Mark Simpson explains why smaller Instagram accounts drive real engagement. Over 46% of branded posts with #ad come from accounts with 1-20,000 followers. Micro-influencers, defined as anyone up to 100,000 followers, consistently outperform larger accounts.
Up to 100,000 followers.
More than 46%.
2,000 followers.
Now what is a nano and what is a micro influencer? Well, a micro influencer is anybody that has got up to 100,000 followers. Now, a recent article that I read more than 46% of brand mentions on Instagram which had the hashtag ad were published by Instagram accounts between 1 and 20,000 followers. 1 and 20,000 followers. Now how many followers do you have on Instagram? Boogie has 2000. I am classed as a micro influencer. This is the future. The crazy stat and the crazy thing to note of here is that the smaller the account, the higher than engagement.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
