Mark Simpson breaks down how Airbnb keeps people booking by showing listings that match what guests actually want, then nudging them past small missing features. He tells hosts to fill out all amenities and treat Airbnb as one channel, not their only source of bookings.
Now, this is really interesting because again, what does Airbnb want? It wants, and this is their whole goal, to go from search to booking in a smooth, seamless possibility, which is what, you know, all OTAs want. And it's what us, the host, need to get with our direct booking website. But what is it looking to do as well is it's looking to say, right, we know that our guests want X, Y and Z, but let's put something into the search. But we'll say to them, right, so you've wanted all these things. It's got 90% of it. It hasn't got that. Can you live without it? Can you still make your booking? So it's trying to get people to stay on the site, which is really interesting. So what I would recommend that you do go for your Airbnb amenities. And again, we use Airbnb like any other marketing channel. We don't rely on them. We just use it as a channel and a source when we need to get visibility and bookings.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
