Short YouTube commentary by Mark Simpson explaining Klarna's rise in popularity due to its "interest-free pay in 4" marketing. He notes Klarna's rapid growth (noting UK and US popularity) and cites a recent survey claiming businesses offering pay-in-4 are 28% more likely to result in a purchase among Gen Z than businesses that do not offer it.
I've spoken about it before and the reason why Klarna has been popular recently is because of their interest free pay in free marketing slogan. It's grown rapidly and very, very popularized all over all over the world and particularly in the UK and us. A vacation in one and instead of and not having to worry about credit card fees, you can pay in free at 0% interest. And the recent survey that has been released around Gen Z and around pay in free is that if you were to offer this service, the businesses that do are 28% more likely to make a purchase than if they don't offer it.
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