Mark Simpson explains a simple referral outreach tactic — asking personal contacts "Do you know anyone?" with example prompts (e.g., "Do you know anyone who needs accommodation?"). He outlines three typical responses (will keep an eye out, no reply, or a direct referral) and recommends replying with thanks when given a referral.
The power of do you know anyone? Is so simple. And if you do it to five or 10 people to start off with, and it could be along the lines of, do you know anyone who needs a holiday this winter? Do you know anyone who needs accommodation? Do you know anyone who's come to the area? If you do that to five or 10 people, you're ever going to get one of a few answers. Number one, they're going to reply back saying, sorry, no, I'll keep an eye out, which is great. Number two, they'll just won't reply to you. Or number three, they'll say, yeah, I do, actually. My best friend or family, parent or cousin or whatever is looking for accommodation. I'll recommend you. And if you reply back to that, it's fantastic. Thank you very much.
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