Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

The Secret Power of Branding of Airbnb: Learn from this Strategy!

3 Oct 2023 · 1 min

Watch on YouTube

0:50

Excerpt from a YouTube video by Mark Simpson explaining how Airbnb hosts can use visual branding (logos, contact info) on listing images and profile/description, and why linking to a dedicated website helps establish a broader brand presence and convey multiple properties rather than a single listing. The advice focuses on imprinting logos on images and driving users back to a website to strengthen recognition and trust.

Chapters

Borderline on the Airbnb system is in the pictures that they upload, they brand the images. So in the bottom right hand corner, they'll have the logo on every single image. The first image will be a front of the house with like the big logo, phone number, website imprinted into the. Into the image. Some people don't, but the surefire one that always works is by putting it in the profile and as well the description. So again, it's. It's always driving back the brand name. Driving back the brand name. And so when they come onto your website, then that's the importance of having a website is because once you've got a website, you've got a chance now to really brand yourself and create your own mousetrap. So when they land on you, even if they're not going to book that property, they go, well, hang on a second, they've got properties all over and they've got properties over there. And it's just all about introducing them to showing that you're not just one property, you're not just one listing.