What percentage of bookings were direct because of their email efforts?

Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

The Secret Power of Email Marketing for Booking Success!

19 Oct 2023 · 1 min

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0:38

Mark Simpson (speaker/uploader) explains the effectiveness of email marketing for short-term rental bookings. He reports that, at one point, roughly 65–70% of bookings were direct attributable to their email efforts, and describes how email campaigns keep past guests engaged and promote other properties (cross-sell), reducing reliance on platforms like Airbnb. The segment emphasizes email as a durable channel that complements—rather than replaces—social media.

Questions this video answers

About 65–70% of bookings were direct.

Chapters

At that point we had about 65 to 70% of all of our bookings were direct because of our email game. We plugged them into our emails, we kept them in tuned, we kept them up to date and it worked time and time again. For people that have got multiple properties, the reason why email works is that saver come and stay in the tiny home and then you can have an email that goes out and say, hey, by the way, we've got this place by the beach and we've just added a golf course. Come and check this out. It's like, wow, I want to go stay at that place. So you're keeping them in your realm, you're keeping them in your portfolio so that when they do go for their next vacation staycation workation, they're going to choose with Nick Sleeps instead of going, oh, I'm just going to go look on Airbnb and find somewhere else to stay. So this is the power of email. You build them into the world and social media 100% right. Once you.