A short YouTube video (speaker: Mark Simpson) offering practical advice for improving organic reach on social platforms. The core recommendation is to increase visibility by documenting and sharing locally-relevant venue and event content, and to ensure all posts are tailored to the target audience (“avatar”).
So what's really important that what you need to be doing here is when it comes to organic, make sure you are visible. They're looking to check in with friends, family and see what's going on. So instead, what you should be doing is you should be documenting, sharing about local venues in the area, talking about things that are happening. And what's really important to put a little context in on this is you want to be making sure that the stuff that you post online is relevant to your avatar.
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