Mark Simpson explains how to grow your business by asking your best customers a simple question: "Do you know anyone who needs a holiday this winter?" Focus on your top 20% of guests, contact 2 to 10 of them directly, and watch referrals come in.
Now what we can do is we can start to put it into practice. So these four little letters are everything. Do you know anyone? So you're looking for the 20% of guests that have brought in 80% of your profit, or 20% of guests that have brought In 80% of your amazing reviews, or the best feedback that you got, or personal messages, or just really nice people. And you'll start with them. So they could be. It could be two people, it could be five people, it could be 10 people. Start with these and all you're going to do, we could either email them or if you're feeling confident, send them a voice note on WhatsApp. Or if you're feeling even more confident, pick up the phone, give them a call, and it's going to go along the lines of, do you know anyone that would like to come and stay with us? The power of do you know anyone? Is so simple. And if you do it to five or 10 people to start off with. And it could be along the lines of, do you know anyone who needs a holiday this winter? Do you know anyone who needs accommodation?
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