Short YouTube talk by Mark Simpson offering practical advice for building a business and brand. Emphasizes the need to be proactive (actively seek bookings) rather than reactive (waiting for phone/bookings to arrive).
Then just, you know, start the slog of building a business, building a brand, like talking about yourself. One of the things that I love to encourage people to do, and I've spoken about this a lot, is that when you first open up your business and your property, you literally. There's two types of people. There's proactive and there's reactive. Reactive, they just literally sit and wait for the phone to ping with a booking, which is bananas. Or you've got the proactive ones who will go out and try and get bookings.
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