A short YouTube talk by Mark Simpson outlining a "roadmap" approach to achieve a target of 65% direct bookings. He uses a driving/Google Maps analogy to explain that different businesses follow different routes depending on their stage and circumstances, and gives an example of a UK practitioner (Justina) who is effective at converting Airbnb reservations into direct bookings.
And we're really noticing this now with with most of our clients that come on board as well. We set this roadmap out and I sort of explain it like a. Like when you sit in your car and you know that you need to drive from A to B and you maybe plug it in on Google Maps and it says right, you can follow this route or there's several other routes you can go to get to your destination and the destination is 65% direct bookings. That's the destination for everybody. But people have like go on different routes and it really does depend on where they are in their business, where they are in their personal lives, where they are in their business lives, where they are, you know, in just the terms of their career trajectory. And for Justina in the uk, for her I feel like she had a solid book, direct game book direct mindset. The way that she can take a booking from Airbnb and bring it to direct is unbelievable already. But.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
