Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

The Secret to Skyrocketing Revenues and Profits is Growing Your Inventory

25 Aug 2024 · 1 min

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Mark Simpson (speaker) argues that many companies lack a proactive, budgeted strategic plan to grow inventory. He claims this is a major missed lever—growing inventory yields a roughly four- to six-times greater impact on top-line revenue, bottom-line profit, and net worth than other levers. Common mistakes named include failing to set aside budget, not investing properly, and lacking the right team to execute inventory growth.

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But a lot of it came down to what I realized was most people don't have a strategic plan to grow their inventory. They have very like, they have this marketing calendar build out a year in advance. But very, very few companies, you know, they or they, the mistake they made was not having a proactive strategy and not setting aside a certain budget to grow your inventory. Because, Liam, honestly, the, the, the lever that has the greatest impact to your top line revenues, your bottom line profits, and even building net worth is really growing your inventory. It's like a four to a six time impact of any other lever that you can pull. So what people realize was that the mistake that they made was they just weren't having that proactive plan to go out there and do it. They weren't investing properly. They didn't have the right team around. It.