This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "The Secret to STR Success: Capture Emails and Reel in Repeat Guests" created on September 13, 2023. It discusses strategies for Airbnb hosts to capture guest emails and use remarketing to build a loyal customer base and grow their business.
But the first thing that any Airbnb host can be doing is at least start capturing the emails of the guests who stay at their property and then remarketing to them to try and get them to become loyal customers and come back again. And this is really a key part of the process that most people are missing. So what capturing their email allows you to do is stay top of mind, remarket to them, give them promotions and basically get your best 5 to 10% of your customers to come back and actually stay with you. And then from there that that becomes the bottom funnel foundation of your entire business. Because if you're constantly getting even just 5% of your best guests to come back and stay, now you're actually growing a whole business on top of that. So everything that you do to improve the guest experience improves that. Everything you do to get more guests in and increase your demand all comes back to that growing base of repeat guests.
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