Mark Simpson says most people won't share your content unless you ask them to. A simple monthly contest or tagging prompt can dramatically boost your reach on Instagram, since tagged content requires less effort from you.
Every single one of your guests is influential in some way, shape or form. And what's what I love about that? When you think about that, you'll think about it so differently because the power of social telling, social sharing, social telling everybody about your business. But as well the main reason why nobody actually gets a social share or tag is because nobody's asking. And the reason of the story behind the TikTok was that when you ask, people are more likely to do. The problem is you're never asking because you're too shy to ask what we say. You got to dangle the carrot. So what we used to do was every month we'll pick our favorite picture, our favorite tag and the amount of people that would do it was insane. Our Instagram blew up because of it. When they're tagging you in, you literally don't have to think about it. Start asking and you will get the benefits from it.
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