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The Secrets Behind Email Marketing Success Unveiled

31 Oct 2023 · 1 min

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0:33

Mark Simpson (speaker) gives an overview of email marketing’s strengths and current challenges. He notes that historical average open rates ranged from roughly 30–50%, but due to algorithm changes across providers, overall open rates have fallen to the high-20s/low-30s (around 30%), which remains better than social media but still subject to deliverability issues (promotions/junk folders).

Questions this video answers

Approximately 30% to 50% ("30, 40, 50% on average").

Has dropped to the high 20s/low 30s (around 30%).

Chapters

Fantastic form of marketing. But as everything, there's algorithms in play. So the open rates on email has gone from, you know, 30, 40, 50% on average. And we're taking every company in the world that's doing email marketing and it's dropped down to about high 20s, low 30s, 30%, which is a lot better than social media. So email, you know, even though it is still a very high open rate compared to social media, there's are still a lot of people who might not open that email, might not see it, it might go in the promotions folder or a junk folder.