A short conversational YouTube video (Mark Simpson, June 26, 2024) offering tactical marketing advice: continually test messages and update headlines rather than leaving them static. Speakers highlight that offers like last-minute discounts and percentage-off headlines often perform well, and recommend using off-season periods to experiment and refresh creative.
Static, always testing, always testing, right? That's one of the goals of marketing that we want to find out, you know, what message is working. And we found out what, you know, those messages were last minute discount, you know, whatever the percentage off is, last minute special people are looking for those things. Everything else looks the same. You know, don't, don't be that person in the market where you're not changing, you're not changing that headline.
That's such a great tip. And as we record this, many people, especially if you're in the northern heaven hemisphere, are in the off season. So this is that perfect time to be, be, you.
Know, we're more likely.
To have those gaps. So this is the perfect time to be looking at that copy and those headlines and just making the changes. Because even by making the changes, nobody really knows the algorithms, right? But just by making the changes on these titles, you're more likely to, to get seen. And then it's words which me as a potential guest would look at and go, hey, it's worth a click.
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