Mark Simpson shows hospitality hosts how to boost direct bookings by texting their phone contacts four words: "Do you know anyone?" He claims 80% of acquaintances don't know you run an accommodation business, making this simple prompt surprisingly effective.
"Do you know anyone?"
June 29, 2022
80%
People are thinking about how do I get direct bookings? How do I get direct bookings? I don't know where to begin and I've already talked about this already, which is your phone. The power of this is unbelievable. And there's four little words that I'm going to give you that's going to change your hospitable business massively moving forward. Do you know anyone? Those four words are going to change your business. Now what you're going to do is you're going to get your phone and you're going to open up your contacts. Start with your best friends and you're going to send them a message. Do you know anyone who needs accommodation? Do you need. Do you know anyone who needs a place to stay? I guarantee you, 80% of the people that you know don't even know that you've got an accommodation business. They don't even know what you do for a living, which is crazy, but it just is what it is.
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