Thibault Masson suggests dropping your Airbnb price about 20% below target for one to three months to land your first bookings. Get three bookings at a lower rate, then raise prices once you have reviews and momentum.
About 20% below your expected price for that season.
Three bookings.
For the next two or three months (temporary period suggested).
To kickstart, you have usually to lower your prices, let's say by 20% down from what you think should be your price at that moment for that season. If you have to like price labs, it's easier to say, I'm going to lower my prices only for next three months or next two months. The rest on their market price on Airbnb, you can do this. Airbnb is more like there's something automatic you can do with them. And you lower your prices until you've got three bookings, the first three bookings you get. If that booking is in summer, sadly, your prices will be a bit low.
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