Short excerpt from a video (PART IV) where Thibault Masson gives practical advice on pricing and attracting customer reviews. Key points: attract reviews (including on your direct website), strategically lower prices to get reviews in off-season months, and always price above cost with a margin to cover unexpected expenses.
You need these reviews. Even on your own direct website, you need reviews, right? So you need to attract reviews. So you do need to lower your price, but be strategic about it. Maybe get reviews in the off season months where you below anyway. And whenever you set prices, obviously you have exactly as Liam said, you have to make sure you above your cost plus some margin. The margin being like something bad happens, you have to replace something, you never know cost plus some kind of margin in the buffer.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
