Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Things to Do to Avoid Website Failure: Here's how

24 Jun 2023 · 1 min

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0:44

Mark Simpson explains how to prevent website failure: use social media for immediate bookings, SEO for future ones, and run audits with free tools like Ahrefs or Neilpatel.com. Most sites score around 75%, but fixing basic issues pushes them to 85-90%.

Questions this video answers

About 75% ("Nine out of 10 people's audits, the score comes back of about 75%.")

Approximately 85%–90% ("just by fixing some really basic things, you'll be at 85 or 90%.")

Ahrefs and Neilpatel.com.

Chapters

You've got to look after tomorrow to get a booking. That's your social media and you've got to look after your next year bookings. That's your SEO. There are plenty of free tools out there. Ahrefs is one of them. Neilpatel.com They've all got introductory free offers where you can use it for three months or a basic freemium service. And it will tell you what's wrong with your website, even if just some of the things that are wrong with your website. Well, I can tell you now that most people are not doing it. Nine out of 10 people's audits, the score comes back of about 75%. Well, just by fixing some really basic things, you'll be at 85 or 90%.