Mark Simpson shows how to set up a 15% promo code in a property management system. The discount applies to the online rate, so a customer using the code on a £115 listing pays the offline base rate instead.
Chapters
Go to your property management system, log into your dashboard, find the special offer code, the promo code, and you're going to set up a promo code for 15% off when somebody puts in the special word book direct. Now, before you're thinking, hang on a second, 15%, that's a lot. But it's not. All that you are taking off is the rate that you've put online. The rate that we're putting online, the rate that we're feeding to booking.com, the rate we're feeding to Expedia, the rate that we're feeding Everywhere else is 115 quid. And you're going to put a promo code on your website, on your booking engine. When it gets typed in, that's get taken away. So guess what? They are going to be paying your base rate, your offline rate.