A short YouTube presentation by Mark Simpson advising property hosts to research and define their ideal guests and to adopt a marketer’s mindset when designing the guest experience. The speaker warns that many hosts fixate on renovations and the build process and neglect who they want to attract and how to market to them.
I think there's. Do your research. You need to understand sort of who your ideal guests are. Obviously, I'm a marketer, so I came at it very much from a marketing point of view in terms of thinking about who we wanted to attract and building the experience around it. I think often hosts fall in love with a property or maybe, like, they're renovating something, and you become very. We all do it. We become very obsessed with the actual build process and the renovation process and actually getting it sort of ready for our first guests. And we often don't think about who we want to attract.
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