Mark Simpson talks with a short-term rental operator who manages properties across five states but wishes they'd focused on two markets instead. They explain how community-based marketing works: joining the local chamber, connecting with innkeepers associations, and becoming a real presence in each town.
Five states.
The local chamber and the local innkeepers association.
Lots of rooms.
Lots of heads on beds. When it comes to marketing, what have you found different.
Or what have you.
Done differently when it comes to marketing compared to a short term rental?
Our short term rental portfolio is just so dispersed. We're in five different states and we don't really have. If I was going to go back and do it again, I would have dominated like two markets instead of going so wide so fast. Yeah, so like we've got one or two over here and one or two over there. So like it's tough to spend a lot of energy building the relationships in those communities when you only got two or whatever in that area. So the big thing that, that we did for the first one was we just got really involved with the. Because it's such a very tight knit community and so like we joined the local chamber, we joined the local innkeepers association, like all these things and just like really tried to add as much value as we could.
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