Mark Simpson (speaker) gives a short tactical tip for booking business/corporate guests by bypassing gatekeepers. He advises researching the gatekeeper (PA/accommodation specialist) on social media to see who they follow, then purchasing a personalized celebrity video (e.g., via Cameo) addressing that gatekeeper to introduce yourself and your business as a way to get past them.
If you're not currently getting business guests or corporate guests, they are amazing because they take the Monday to Friday slots all the time, right? And say that there's a business or a company in your area that you want to get past the gatekeeper. You know that there's a PA or an accommodation specialist that you want to get in front of, but you just can't get past that gatekeeper. All you got to do, go find them, go stalk them online, their LinkedIn, their Instagram or whatever, and just see who they're following. If they're following a celebrity, whoever it may be, you can go onto Cameo. You can pay for a personal video message and send it to that person and just say, hey, the person that you love, there's a little video message and introducing you and what you do as a business, that's how you get past the gatekeeper.
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