Mark Simpson talks to a speaker about finding potential customers by picking an industry, listing the top 20 competitors, then calling and emailing them to build relationships. Industries like healthcare, law firms, and universities are good starting points.
We've got relocation, healthcare, film companies, law firms, estate agents, universities. The first sort of stage of this would be when you were going ahead and building this list. How did you go about it?
It's quite basic, really. You just think of the industry. So say you get the guest for Airbnb who's come from a healthcare. What we tend to do is we tend to just find that company's details right away. We search them online, then you get the top 20 competitors in the space, and then we just reach out to them by phone, by email, try and build a relationship and go from there.
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