Mark Simpson explains how COVID-19 forced a focus on contractor clients, which became the foundation for direct bookings. They built relationships that expanded into European groups who return repeatedly and travel around the country to stay with them.
A lot of your bases now come in direct. So how have you built up that base and how do they book direct with you at the moment?
A lot of our clients that we built up, I think it was instigated through the whole situation with COVID because we could only accept contractors. We built up the clientele through there, and we've still got contractors that built that book originally. Then we've built them relationship and then we're able to build up our a European clientele. So that's why we have large groups, like really large groups that now stay with us. They come over and they move around the country.
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