Mark Simpson gives a short, practical hospitality/marketing tip: instead of handing guests small gifts at checkout (e.g., fridge magnets), mail the gift about a week after their stay. The tactic—'lumpy mail'—is presented as memorable and low-cost because physical post stands out amid typical bills.
Lumpy mail. Now, hands up in the room. Who gives their guests something at checkout, like a fridge magnet or something like that? Who gives their guests a little gift at checkout? Fantastic. I love it. Fridge magnets, whatever. Now that is great. But it goes in the dashboard of their car and it stays there forever. Try doing this instead. When the guest gets home, like, say, a week later, mail them something in the post. So you can send that same fridge magnet. You can send the same whatever to them. It doesn't have to cost a lot. It will land down so well because nobody sends anything in the post anymore. They're so used to just getting bills in the post. Let's go old school to go to the new school.
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