Mark Simpson, in a YouTube video, advises short-stay accommodation hosts to 'get clear' on their guest/customer avatar. He argues that despite market saturation, hosts who precisely define and design for their ideal guest—applying that profile to property layout and marketing—will increase bookings in 2022, 2023 and beyond.
Clear with who you're trying to attract your guest avatar. The last few years, there's more and more and more and more people now who are renting out short stay accommodation more than ever before. And before you complain about, oh, you know, it's so saturated, there's so many people, X, Y and Z, then the cool thing is, is just make sure that you are super dialed down on who you are appealing. So if you learn your guest avatar, your customer avatar, your ideal guest, and you can put that into practice in your property, your layout and how you go about marketing it, you will do really well. 2,022. 2,023 and beyond.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
