Mark Simpson explains how to approach an influencer after you've identified the right one. Follow them for one to eight weeks to understand their style, then message via Instagram voice note. If they don't reply in four hours, escalate to less-used channels or email.
For a good month to eight weeks.
About four hours.
Once you've found your influencer, follow them, you know, for a good month to eight weeks. Get to know them, get to know their personality. You'll see the type of post, you'll get to see all of the engagement and the audience and the people that respond to it, which is good. And then once you've got there and you feel like you could actually sit down and have a chat with them, then you'll reach out. Start with Instagram, start with a voice note, and then what you will do is if they don't respond within sort of four hours, find their blog, find their email address and send them a message. Or before the email just come to mind, try and find another social channel that they're on, that they're not as popular.
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