Mark Simpson argues that relying entirely on direct bookings is as risky as depending only on OTAs like Airbnb. First-time visitors to a city often book through trusted platforms, so the smarter move is learning to make OTAs work for you instead of trying to eliminate them.
But someone's going to Durham, North Carolina for the first time. They don't know any friends in the area. They've never been personally. Then more often than not they are going to go to the brand that they trust. And whether we like it or not, that's going to be Airbnb booking or vrbo. So sometimes you're just going to have to suck up that the booking is going to come from the OTAs. But that's where we talk about making the OTAs work for you and not the other way around. You need them for these instances. This is why it's as dangerous being 100% book direct as it is being 100% OTA reliant. It.
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