A short video by Mark Simpson advising hosts to prevent guests who booked through online travel agencies (OTAs) from rebooking via OTAs again. Simpson argues hosts should capture guest contact details and encourage direct bookings—primarily through email and text—to retain customers and bypass OTAs.
So I've always said this, that if you are a host and you get a booking through an OTA and they come and they stay with you and then they leave and if they ever come back and stay with you again and they book you an OTA, you have failed. The OTAs are very aware of the fact that as soon as they step foot on your property, you're going to be doing everything in your power to try and get their details etc so you can market to them. They're not naive. You know, I've, I've been doing this game for long enough. I've got to know people@airbnb and booking.com quite well and you know, I've mentioned this to them and you know, they're not naive to the fact they're fully aware of this. So the main thing that what I want to say to you is that I want to ensure that you never have a guest rebook via an ota and the easiest way to do that is via email and text message.
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