Mark Simpson argues that exceptional guest experience is the foundation for direct bookings and word-of-mouth referrals. If hosts consistently deliver a fantastic experience for upcoming, current, and previous guests, those guests will effectively become the property's marketers, reducing or eliminating the need for paid marketing.
One of the best places to get started. Even if you are just beginning and beginning out when it comes to direct bookings, it all begins and ends with your guest experience. Okay? If you give your guest a fantastic experience, then they will become your referral, word of mouth marketing. And if you do this enough, and you do this good enough, and you continue to do it consistently, it will get to a point where you don't even have to do your own marketing. Your guests, whether it's your upcoming guests, your current guest, or your previous guest, will be doing all of the marketing for you.
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