Mark Simpson (video creator and speaker) reports that demand for staycations and bookings in England is surging after a roadmap announcement; he highlights that 82% of guests are currently planning and advises accommodation providers to use their email lists to ask potential guests if they are looking to vacation or stay this year.
Already in England with the roadmap being announced sooner than other countries, the demand is peaking and staycations and bookings are really flying. Flying through the PMSS and the booking sites. The rest of the world, it may be a little bit slower, but just bear this in mind that 82% of your guests are planning right now, so what can you be doing to get in front of them? Number one, really utilize your email list. If you have an email list, if you've been doing the work and putting the prep in, now is the time to use it. Start to email people that are on your email list and to ask the simple question, are you looking for a vacation this year? Are you looking to come and stay with us this year?
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